Advertising Agency Melbourne
They provide skills and expertise in many different facets of advertising, such as media booking, graphic design, market research and web design, amongst other specialties. But what should you look for to ensure that you select the right one for your business? Read the guide below for some handy tips in selecting your next agency.
Size
A rule of thumb is to select the right size Advertising Agency Melbourne for your business. If you run a small to medium size business, it’s best not to go with a large agency. Their focus would be on the big brands such as Nike or Coca Cola, and may not have the niche expertise necessary for a smaller entity. Conversely, if you work for a fortune 500 corporation, it’s probably a good idea to find an agency large enough to cope with your needs.
What do you need?
Before selecting an advertising agency Melbourne, investigate your own business for large gaps that need filling. If you have a dearth of talented graphic designers in your company, or have relied on outsourcing the skill previously, try and select an agency that compliments your weaknesses. Many agencies offer more than one service – the more services you use from a single agency the higher you’re likely saving.
Skill-set
Different advertising agency Melbourne offer different basic services to clients. Some focus almost exclusively on media bookings and dealing with TV, print, radio and outdoor suppliers. Others act as creative and Branding Agency, coming up with new concepts for campaigns and above the line marketing. Yet others may focus on video production, or re-branding, or market research. Select one that has core strength in areas you require.
Niches
Some advertising agency Melbourne businesses fill creative niches within the marketplace. Some are on the cutting edge of online viral advertising and social media. There are some others who specialist in guerrilla advertising and edgy creative branding. Try looking them up if you are looking for something a little more risque to differentiate your brand from the pack.
Online
There is a whole new breed of advertising agency Melbourne that has cropped up over the past decade or so – the specialist online agency. Dealing with landing pages, traffic, web analysis, SEO and creative web content, these agencies are the go-to companies when your web traffic is dropping off or stagnant.
The most important part about selecting an Advertising Agency Melbourne is to find one that compliments your business and neutralizes your weaknesses. If you can select an agency that fits your business requirements, you will find competing in the marketplace a much, much easier affair.
Website Design Company Melbourne tips
Wordpress is now a powerhouse in the field of web design, plugins and blogging. But, it wasn’t always this way – how did a simple blogging platform evolve to becoming a hugely powerful force in web page creation and website design company Melbourne stocks? Read on to find out . . .
From around 2002, blogging exploded on to the scene. Google released a platform called Blog spot, which enabled users to create records of their lives, feelings, and often trivial accounts of day-to-day routines for others to read and comment on. Web design company Melbourne consultants often linked these blogging sites into larger web portals. They were the first tentative steps into user driven content above forums and bulletin boards, and the forerunner of social media.
However, Blog spot wasn’t SEO friendly. This left a niche for “The Wordpress” to exploit, bursting on to the scene as a search engine friendly blogging platform. Initially spread by viral word of mouth, what excited web design company Melbourne consultants was the second major release in 2004, named “Mingus” after legendary jazz composer and double bassist Charles Mingus, which allowed user created PHP plugins and themes. This level of customization and user-generated input was unprecedented in blogging circles until then, and resulted in huge growth for the fledgling site.
Today, web design company Melbourne consultants use Wordpress extensively. It has now grown into a fully-fledged open source CMS, and it is estimated that Wordpress powers 8.5% of all websites on the Internet. The open source factor is what sets Wordpress apart from the rest – instead of the Wordpress developers working on all functionality themselves, they have extended the interface out to the web design company Melbourne community, who are free to build all the plugins they desire.
The numbers around Wordpress are phenomenal. At this point in time (June 21st, 2011):
· There are 47,372,518 Wordpress sites in the world
· An average of 500,000posts, and 400,000 comments on WordPress.com sites per day
· Over 297 million people view more than 2.5 billion page search month
· And, 96,426,922 words were written on Wordpress blogs today!
Wordpress is an extremely powerful and customizable platform used by web design company Melbourne consultants every day. It’s unparalleled scope and versatility offer bloggers and browsers alike a flexible, user friendly web design system with a myriad of user-created themes, plugins and designs. Charles Elena Design uses Wordpress for many clients – ask us today how we can make it work for you!
From around 2002, blogging exploded on to the scene. Google released a platform called Blog spot, which enabled users to create records of their lives, feelings, and often trivial accounts of day-to-day routines for others to read and comment on. Web design company Melbourne consultants often linked these blogging sites into larger web portals. They were the first tentative steps into user driven content above forums and bulletin boards, and the forerunner of social media.
However, Blog spot wasn’t SEO friendly. This left a niche for “The Wordpress” to exploit, bursting on to the scene as a search engine friendly blogging platform. Initially spread by viral word of mouth, what excited web design company Melbourne consultants was the second major release in 2004, named “Mingus” after legendary jazz composer and double bassist Charles Mingus, which allowed user created PHP plugins and themes. This level of customization and user-generated input was unprecedented in blogging circles until then, and resulted in huge growth for the fledgling site.
Today, web design company Melbourne consultants use Wordpress extensively. It has now grown into a fully-fledged open source CMS, and it is estimated that Wordpress powers 8.5% of all websites on the Internet. The open source factor is what sets Wordpress apart from the rest – instead of the Wordpress developers working on all functionality themselves, they have extended the interface out to the web design company Melbourne community, who are free to build all the plugins they desire.
The numbers around Wordpress are phenomenal. At this point in time (June 21st, 2011):
· There are 47,372,518 Wordpress sites in the world
· An average of 500,000posts, and 400,000 comments on WordPress.com sites per day
· Over 297 million people view more than 2.5 billion page search month
· And, 96,426,922 words were written on Wordpress blogs today!
Wordpress is an extremely powerful and customizable platform used by web design company Melbourne consultants every day. It’s unparalleled scope and versatility offer bloggers and browsers alike a flexible, user friendly web design system with a myriad of user-created themes, plugins and designs. Charles Elena Design uses Wordpress for many clients – ask us today how we can make it work for you!